2008, get a country macroscopical economic situation cost of austere, manpower rises, the RMB appreciates continuously, estate market is small fan wait for adverse element influence, our country floodlight acted the role of an industry to suffer unprecedented challenge, endowment lamp acts the role of the Dongguan stage that gives priority to in order to export among them enterprise, be in the United States second below the influence that lends the crisis, the situation is more adverse. As we have learned, first half of the year, endowment lamp look forward to exports Dongguan stage American sale dropped 40% above, exit European Union also dropped 30% the left and right sides, dongguan lamp acts the role of an enterprise to be in hard hold together to maintain the position that manages originally mostly. “Exit thinking ” it is gamble exit oriented strategy, let Dongguan stage look forward to suffer ” severe winter ” final examination check. To this, be known as Chinese lamp to act the role of product exterior to design collect of person of lead the way, Taiwan to taste (Dongguan) Chen Donghui of information company general manager expresses, the United States second the influence that lends the crisis still is continueing, its destroy force to may last even two to 3 years. Below this kind of state, without which exit the enterprise can be endured so endless ” severe winter ” test. Transition is imperative, and market of development sale in domestic market, structure of change extroversion economy, just be the path of break out of an encirclement. Otherwise, adherence ” exit thinking ” , or try to pass cut down the member of persons employed, outside the means such as the bag ” strong ” if, it is very dangerous gambling behavior, because once big environment anabiosises, company capital is extinct, already was very difficult serve as somewhat. Actually, the industry faces inflection point, it is the crisis, also be a favourable turn. Current, be the transition of implementation of Dongguan stage look forward to, optimal opportunity that enters market of sale in domestic market. Actually, face outcome considerably the market pressure that atrophic, profit glides quickly, many stages endowment the enterprise already delivered the view to home market. For example, illume of astral acute international, always lamp of advance group, SamSung is acted the role of, auspicious boast lamp is acted the role of wait for an enterprise land of different this year level increased sale in domestic market to develop pace. As we have learned, always advance group division issues Ouyatepin to the card is aimed at market of sale in domestic market technically namely and measure a body to make, be in domestic Europe currently type lamp domain, its already were had certain and famous degree. SamSung lamp is acted the role of also plan second half of the year to establish domestic sale center, with developing home market better. However, cake of market of sale in domestic market is admittedly inviting, but up-to-date, bright however the successful case that stage endowment lamp acts the role of an enterprise to develop sale in domestic market. More moment, this one group sells stage look forward to inside of the market left dash forward right strong action always can be worn ” natural environment refuses to obey ” cap. Investigate its reason, chen Donghui thinks, with ” exit thinking, export style ” will run home market, it is to cannot avoid ” natural environment refuses to obey ” . Stage endowment enterprise wants to serve as somewhat Furniture Manufacturers market of sale in domestic market truly, implementation transition upgrades, will be liberated of thought and action greatly only.